The Jamyas Jort
The Jamyas jort has become a signature piece for Jamyas.
Jamyas has established itself as a benchmark for the jort, thanks to patient creative work and numerous trials tested directly in the store.
The word jort comes from the contraction of jeans and shorts. But Jamyas also likes to say that the J can evoke jupe (skirt), as a nod to the culottes. Jorts generally refer to denim shorts, but the Jamyas model goes further by offering an original interpretation of this piece.
The Jamyas jort blends several influences:
a baggy short, a more generous length, and a culotte spirit. This combination creates a new, comfortable, and contemporary silhouette, inspired by both the baggy style and the world of denim.
Majdi's experience as a secondhand dealer, developed over many years in the thrift shop, played an important role in this creation. Observing, handling, and selling vintage clothing allows one to understand the cuts and volumes that have stood the test of time. This experience inspired a blend of culottes and baggy shorts, revisiting ancient forms to create a new silhouette in denim.
The model's development took place in reality, through direct contact with customers. Several prototypes were tested in the physical store to observe reactions. Passersby often stop to look at the piece, and customers regularly ask if it comes in other sizes. For a long time, the answer was simply that the model was still a test.
These exchanges made it possible to gradually improve the cut and proportions. This is how the Jamyas jort took its final form.
This piece attracts attention and appeals to all ages. The Jamyas jort brings everyone together, regardless of generation. Jamyas jorts can be worn by everyone, freely.
The Jamyas jort is also designed as an unisex piece. Its loose and balanced cut makes it suitable for both women and men.
The Jamyas jort is naturally worn during sunny days, but can also be worn in winter, by adapting it with tights, boots, or other wardrobe staples.
Today, Jamyas jorts have become recognizable pieces, associated with the Jamyas identity. This creation illustrates a way of working based on observation, experimentation, and listening to public feedback.
The Jamyas jort has thus become a Jamyas specialty and a new interpretation of the jort, jorts, the baggy short, and the denim culotte.
