Eco-friendly fashion is often perceived as inaccessible. At Jamyas, we champion a different vision: offering eco-friendly, desirable fashion that is accessible to as many people as possible, especially young fashion enthusiasts.
An eco-friendly fashion brand
Because environmental and social commitment is an integral part of our approach, we work based on demanding specifications that take into account both environmental impact and social production conditions.
Our clothing is produced in France or around the Mediterranean basin. This choice helps to reduce our carbon footprint, while working with partners we know and with whom we share common values.
We prioritize production that is closer, more transparent, and more responsible, with particular attention paid to the social and environmental conditions of manufacturing.
A desirable brand inspired by French fashion
Eco-responsibility should not come at the expense of style.
Jamyas is a French and Parisian brand that draws its inspiration from the heritage of fashion to create pieces that are both timeless and stylish.
We believe that sustainable fashion must also be desirable, with clothes that we love to wear and keep for a long time.
Affordable eco-friendly fashion
Responsible fashion is often associated with high prices. At Jamyas, we believe it should be accessible to as many as possible, and especially to the youth.
To achieve this, we have made clear choices:
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thoughtful and controlled collections
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few cuts, to limit the labor time on each product
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no intermediaries between us and the end customer
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a small team to keep company overheads low and maintain accessible prices
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limited marketing, as this is often the most expensive part of fashion
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the use of deadstock fabrics, which allows us to repurpose existing materials and negotiate better prices
The downside is that some collections cannot be reproduced exactly with the same fabrics, but that is also part of the brand’s identity.
Finally, the founder's experience as a former vintage clothing dealer plays an essential role in the artistic direction and the choice of fabrics.
Our ambition is simple: to allow everyone to access eco-friendly, stylish, and accessible fashion.
Our vision of eco-friendly fashion
We believe that another kind of fashion is possible: fashion that is responsible, desirable, and affordable.
We want to recapture the spirit of the 80s, when quality fashion made in France and the Mediterranean basin was natural and intended for everyone.
Our ambition is clear: to democratize eco-friendly fashion.
Today, there are still few, if any, eco-friendly brands that truly cater to young people and fashion enthusiasts.
This video we discovered on Instagram, which was shared by a passionate influencer, explains our method very well.
